| Written by Aznita Ahmad Pharmy |
| Thursday, 05 March 2009 14:41 |
Maxis, 100 Plus, KFC, Adidas and Maybank were some of the top brand choices among teens in a survey conducted by local youth opinion community, Youthsay.
In the online survey conducted last month, a randomised sample of 10,208 Malaysians aged between 15 and 35 were asked to choose their top brands in different categories. The results of the survey, which was conducted between Feb 13 and 16, were reported in Carat Media's February Update.
Maxis, one of the biggest advertisers in the country, emerged as the favourite mobile phone operator among 67.9% of the respondents, followed by Celcom (43.7%) and DiGi (29.4%).
In the automobile category, local make Proton was the top choice for 38.5% of respondents, followed by Perodua (34%), Toyota (14%) and Honda (11.2%).
In the banking category, Maybank and CIMB emerged tops, with 65.1% of the teens picking Maybank and 52.8% picking CIMB.
In the beauty and skincare category, 36% of respondents picked Johnson & Johnson followed by Biore (27.1%), Bodyshop (25.3%) and L’Oreal (21.6%).
The most popular fast food outlets among teens were Kentucky Fried Chicken (81.3), McDonalds (77.4%), and Pizza Hut (63.8%). More than half (56.1%) of the respondents chose Secret Recipe as their favourite fast food outlet, putting it in fourth place behind Pizza Hut.
In the food and beverage category, teens' favourite snacks were Twisties (69.2%), Chipsmore (65.6%), Mr Potato (57.6%) and Mamee (53.6%).
100 Plus came out tops in the drinks category with 81.7%, followed by Milo (74%), Vitagen (63.6%) and Coca-Cola (59%).
In the mint/gum category, respondents preferred Mentos (79.5) to Wrigley’s (55.8), and Clorets (54%).
Favourite footwear among respondents was Adidas (45.7%), followed by Nike (43.6%), Bata (43.5%) and Vincci (32.1%).
Adidas was also the third favourite brand for watches, with 21.5% of the respondents choosing it after Casio (33%) and Swatch (24.2%).
theedgedaily
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